Younjee Nam

Visual Designer

© 2019 Younjee Nam

COACH

BRAND IDENTITY/ BOOK DESIGN/ WEBSITE/ MOBILE DESIGN

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Objective 

 

I redesigned the visual aspects of Coach’s Annual Sustainability Report using various shades of green because the company puts environmental issues first. The report begins with a photograph of two men riding in a carriage, which makes us think of the brand Coach, and represents the readers, who are taking a journey from not knowing what Coach does to understanding the philosophy behind the brand. Coach’s logo was important to preserve in the system because it contains the soul and essence of the company. It appears on each page of the report, marking milestones in the company’s growth.

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