BRAND IDENTITY/ BOOK DESIGN/ WEBSITE/ MOBILE DESIGN
Find a brand that is dead and redesign its brand identity to fit a future vision.
The new Casio makes people’s lives more productive and gives back to society. It simply provides them with a wide array of products and services that allow them to expand beyond their capabilities and find new solutions. Regardless of the place or task, Casio products keep our communities moving forward and make the busyness of life enjoyable. This company contributes to society by fostering industry growth and providing educational opportunities. Casio enhances daily life and encourages people in their work.
02. LOGO STANDARD
The New Mission:
Providing accessible tools to improve productivity.
Casio's new logo represents the Joy of Success and Increase Efficiency. This design tries to create a simple logo so people can easily recognize the meaning of the company in the logo itself. Casio is working hard to develop efficient digital products that will improve people's lives. The anatomy shows how the logo is organized. The symbol comes from the letter C and combines with digital data and speed.
The main logo is composed of the symbol and the wordmark. We made the hexagonal shape of the letter C in front of Casio. Hexagons have many facets, which symbolizes show versatile talent. Also, it is composed of angles and expresses digital perfection in its symmetry. The design next to the letter C is a combination of digital data and speed, signifying that people can solve their problems quickly and efficiently.
03. VISUAL STANDARDS