Younjee Nam

Visual Designer

© 2019 Younjee Nam

CASIO

BRAND IDENTITY/ BOOK DESIGN/ WEBSITE/ MOBILE DESIGN

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Objective 

 

01. INTRODUCTION 

 

Find a brand that is dead and redesign its brand identity to fit a future vision. 

Rebranding Objective 

 

The new Casio makes people’s lives more productive and gives back to society. It simply provides them with a wide array of products and services that allow them to expand beyond their capabilities and find new solutions. Regardless of the place or task, Casio products keep our communities moving forward and make the busyness of life enjoyable. This company contributes to society by fostering industry growth and providing educational opportunities. Casio enhances daily life and encourages people in their work.

Keywords 

 

Productivity
Accessibility
Solution

02. LOGO STANDARD  

 

The New Mission:

Providing accessible tools to improve productivity. 

 

LOGO Sketches 

 

Final LOGO  

 

Casio's new logo represents the Joy of Success and Increase Efficiency. This design tries to create a simple logo so people can easily recognize the meaning of the company in the logo itself. Casio is working hard to develop efficient digital products that will improve people's lives. The anatomy shows how the logo is organized. The symbol comes from the letter C and combines with digital data and speed. 

LOGO Components  

 

The main logo is composed of the symbol and the wordmark. We made the hexagonal shape of the letter C in front of Casio. Hexagons have many facets, which symbolizes show versatile talent. Also, it is composed of angles and expresses digital perfection in its symmetry. The design next to the letter C is a combination of digital data and speed, signifying that people can solve their problems quickly and efficiently.

 

03. VISUAL STANDARDS  

Color Standards 

 

Typeface Standards 

 

Business System 

 

 

04. FUTURE EXPANSION 

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