Younjee Nam

Visual Designer

© 2019 Younjee Nam

CYBERBULLYING

TEAM PROJECT

1/1

01. TOPIC DEVELOPMENT 

 

Topics for Investigation 

 

Fact:

Online bullying problems for teenagers increase in number every year. 

Problems:

Many people cannot realize the magnitude of the problem because online bullying is global humiliation on a vastly wider scale than just in school, coming from people who hide behind their monitors, sometimes anonymously. This leads to emotionally vulnerable teenagers feeling pain and even committing suicide. At the same time, the bullies do not know they are killing people and they don’t have emotions.

What you want to achieve:

I will investigate the magnitude of this problem, finding statistical data, to raise teenagers’ awareness, so they can learn how use social media properly and recognize cyberbullying.

Brainstorming 

 

I divided this concept into physical, emotional ,bully, and victim of cyberbullying because cyberbullying consists of bullies and victims. Both are affected physically and emotionally. This brainstorming wall can help me explore the topic more clearly, so I can know what I should have to research and focus on which part. 

02. RESEARCH 

 

Personas 

 

He always watches educational programs on the family computer because they help with him school lessons. However, he plays an online computer game with his friends because it is all of their favorite game but they only can play on weekends because of their parents’ control. He is allowed only two hours of his time online every day.

NAME Jacob

GENDER Male

AGE 9

OCCUPATION Elementary School Student

FAVORITE DEVICE Computer

LIVES WITH Parents

She spends nine hours of her time online every day because she can’t live without technology and this is her habit. Therefore, she chats online and is active on Facebook and Instagram to interact with friends. She shares her secrets online (Facebook, Chatting) with her friends because it’s easier to talk with her friends than parents. 

NAME Annie

GENDER Female

AGE 16

OCCUPATION High School Student

FAVORITE DEVICE Cellphone

LIVES WITH Parents

He doesn’t respond immediately to online alerts. He turns off his phone because he used to get some bad comments from other people, so he is sensitive. Therefore, he never shares his secrets online because people used to spread weird rumors about him. He spends five hours of his time online every day to do his assignments. 

NAME Andy

GENDER Male

AGE 22

OCCUPATION College Student

FAVORITE DEVICE Cellphone, laptop

LIVES WITH By himself 

 
 

Moodboard 

 

The purpose of my brand is to help teens who are worried about cyberbullying. The goal is to emphasize and think more about the victims’ feelings. I used strong basic colors, the shapes of hands and social media logos.I want to show the meaning of cyberbullying clearly and I want to cheer them up.

Three Keywords 

 

The message that is we need to support teens who suffer from cyberbullying. 

We have to be able to appreciate the problems that teenagers have with cyberbullying, and teach them to react differently. Finally, we should help them recover from their trauma and regain their self-confidence.

Empathize 

 

Rethink 

 

Share 

 

03. BRAND DEVELOPMENT 

 

 

LOGO Sketches 

 

Final LOGO  

 

My logo is inspired by digital life. Between the two small circles, which represent the starting and finishing points, the line crosses through the “O” to represent stopping cyberbullying. We make effort to stop cyberbullying together.

1/1

Finishing Point

Starting Point

Stopping Cyberbullying

 

04. DELIVERABLES 

 

Initial Posters 

 

Final Posters  

 

Social media has become a big part of many aspects of our lives. However, it might become an enemy in your unguarded moments. Specifically, many teenagers don’t realize how they can fall victim to an online bully. I decided to use three logos from social media companies. Many people use these social media outlets everyday because these are friendly. However, many people don’t realize that behind these friendly media site images, there is the danger of cyberbullying. I used different colors for the background, the hand, and the logo. All of these colors are strong and contrast with each other because I wanted to express strong messages to teenagers with these contrasting colors. In addition, I emphasized the hand because so much of what we do on social media is done with our hands. The main purpose is to get people’s attention and raise awareness about cyberbullying.

Interactive Quiz 

 

Most teenagers don’t try to get information about their problems when they experience cyberbullying. Sometimes they are obligated to do school projects about cyberbullying. If they see and think about cyberbullying many times, they will think and pay attention to it before they go online. This interactive quiz is an educational program which teaches students about cyberbullying. The program happens in a computer class at school before they take the classes once a week. This media channel has only three quizzes and a short video with the answers to the quiz, so students can take it casually. However, it is important to keep teaching teens about cyberbullying.

1/3

Event 

 

Students write about the meaning and prevention of cyberbullying on post-its, which they put on a wall. Then, they share their ideas and devise a scenario themselves. Next, they will act out skits on cyberbullying and how to prevent it in groups in the high school. Many students can get solutions to problems with cyberbullying in this sharing session. A lot of students can remember their own feelings and recognize the feelings of victims when they act in the skits and when they watch them. After this experience, when they write something online, they will be more considerate about other people’s feelings. This will decrease the amount of pain they cause others on social media.

1/3

Students write on three post-its. For the first each student imagines that they are the bully and they write about their feelings and actions. For the second post-it, each student imagines that they are a victim and writes about their feelings and behavior. For the final post-it, each student has to think about how they can stop cyberbullying.

With a facilitator, each group talks, and then they think about a scenario. After the practice it, the auditorium and then each group acts out their skit for the other students.

Before starting this event, each teen chooses from three different, T-shirt design. Front design is only logo and back part express our event concept pictures. When this event is finished, the participants receive a phone cover as a gift.

APP 

 

This app strives to comfort and support teenagers who are hurt and damaged from cyberbullying by allowing people to share helpful information. This can help them realize that they are not alone and can help them get help with these problems. So that’s why the app’s name is “Share.” This app can help people share experiences and advice. Also, it provides links to other useful sites about cyberbullying.